Family Care Foundation was founded with the objective of implementing projects aimed at the economic and cultural development of Armenia in the spheres of integrated tourism, art and handicraft, restoration of traditional values, etc. The showroom of "Family Care Center" in Yerevan is named "Hidden Treasure". Today Gyumri Handicraft Center manufactures enough items to be displayed for sale in three boutique hotels in Yerevan and Gyumri: Villa Delenda, Villa Ayghedzor and Villa Kars.